In order to project and maintain its positioning and dedication to the African financial market as a leading provider in the capital market infrastructure which connects the country, the continent and the globe in one fell swoop, the Nigerian Exchange Group Plc (NGX Group Plc) is set to launch a campaign for easy market access.
The campaign which goes with the theme ‘The Stock Africa Is Made of’, is expected to kick off on Tuesday with a webinar. Among other things, it is to amplify NGX Group’s new brand identity and highlight the growth potential of the continent across different media strata.
Having successfully demutualized the Nigeria Stock Exchange with the high points being the emergence of the NGX Group Plc comprising three subsidiaries viz: Nigerian Exchange Limited, NGX Regulation Limited and NGX Real Estate Limited.
In his comments on the campaign, Mr. Oscar Onyema, the Group CEO, NGX Group, said in a statement, “As we step into the NGX era, we remain committed to the highest level of competitiveness, both in the African and global capital markets.
“This campaign has, therefore, been designed to reinforce the message that we are fully equipped and better positioned to champion the development of new and improved experiences for the benefit of domestic, regional and foreign stakeholders.
“We are excited to show the world that we embody the same traits of ambition, strength, innovation and excellence that distinguish the African continent, and we are confident that these qualities will see us thrive in an era of endless possibilities.”
He continued, “Built around the new corporate identity, the campaign emphasizes the vibrancy and dynamism of NGX Group and its subsidiaries.
“It provides stakeholders with an immersive experience through creative messaging and opportunities for direct engagement with the brand.
“Our goal is not only to celebrate this pivotal point in our journey, but to also show our stakeholders that we are ready and able to explore new frontiers in our quest to be the partner and platform of choice for meeting their business, financial and investment objectives.”
According to the statement, “As part of its transition process, NGX Group launched a new, vibrant, modern and responsive website accessible at www.ngxgroup.com and rebranded its social media assets across Facebook, Instagram, LinkedIn, Twitter, and YouTube. The brand can now be found at ‘ngxgroup’ across these platforms.”
Azuka Edokobi is a Writer , a Farmer, a Supply Chain Expert and an Entrepreneur