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    Israel and Iran agree on ceasefire – Trump

    Israel and Iran agree on ceasefire – Trump

    Breaking: Iran launches missiles at US bases in the Middle East

    Breaking: Iran launches missiles at US bases in the Middle East

    US military strikes Iran

    US military strikes Iran

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    Yahoo boys launder money for ‘politically exposed persons’ – EFCC boss

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    Gombe receives N60 billion from FG to establish Agro-Livestock Industrial Zone

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    The increased prices of driver’s licenses, number plates set to take effect

    Trump congratulates Nigeria for Banning Twitter, says more countries should do same

    Trump bans citizens of 12 countries from entering the U.S, full list

    France launches mandatory online visa appointments for travelers

    France launches mandatory online visa appointments for travelers

    Federal Government declares June 6 and 9 public holidays

    Federal Government declares June 6 and 9 public holidays

    • Nigeria
    • Africa
    • World
  • Economy
    • All
    • Budgets
    • Economic Data
    • Policies
    UK tightens visa rules for care workers, skilled workers and students

    UK tightens visa rules for care workers, skilled workers and students

    United States scraps visa dropbox service for Nigerian applicants

    President Donald Trump cancels protection for 500,000 Haitian migrants

    Spain golden visa scheme ends as Portugal and Greece demand increases

    Spain golden visa scheme ends as Portugal and Greece demand increases

    CBN fines nine banks 150 million Naira each for failing to dispense cash

    CBN ends free ATM withdrawals for other banks’customers

    FG increases private university application fee from N5m to N25m

    FG increases private university application fee from N5m to N25m

    United States scraps visa dropbox service for Nigerian applicants

    United States scraps visa dropbox service for Nigerian applicants

    Buhari says Nigeria security and economy improved during his tenure

    Buhari says Nigeria security and economy improved during his tenure

    Air Sierra Leone commences flight operations to Lagos

    Air Sierra Leone commences flight operations to Lagos

    Nigeria renews $2 billion currency swap deal with China to boost bilateral trade

    Nigeria renews $2 billion currency swap deal with China to boost bilateral trade

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    • Economic Data
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    • Companies
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    MTN Nigeria to pay over N200 billion final dividend for 2022

    List of Dividends announced in 2025, qualification and payment dates

    Sovereign Trust Insurance Plc grows Profit after tax by 43%  in Q1 2021

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    List of Dividends announced in 2024, qualification and payment dates

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    Legend Internet Plc reports N32.9 million profit for Q1 2025

    Legend Internet Plc reports N32.9 million profit for Q1 2025

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    NGX suspends trading in the shares of four listed companies

    Banking stocks plunge after CBN suspends banks under regulatory forbearance from paying dividends

    ELECTION: Cutix Plc reschedules Board Meeting

    Weekly Report: Nigerian Exchange sees mixed performance as Cutix Plc emerge top gainer

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    DMO offers N300 billion FGN bond for auction in May

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    CSCS Plc explores listing on the Nigerian Exchange (NGX)

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    BITCOIN hits $103,000 for the first time

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    How Donald Trump won the 2024 U.S Presidential Election

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    Rovina Medical Diagnostic Services offers free Breast and Prostrate cancer scans

    Security features of the new naira notes revealed by the CBN

    New hope for Naira fixed income savers?

    The Nigerian Stock Market: Has Tinubu’s Election impacted the Market Negatively?

    Nigerian Exchange gains 5.37% in Tinubu’s first week, highest for any President since return to Democracy

    The Nigerian Stock Market: Has Tinubu’s Election impacted the Market Negatively?

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P+ Measurement Services launches an improved Media Audit report to enhance clients’ efficiency

Thursday, 17 December 2020, 9:32 pm
in Business, Companies
1
P+ Measurement Services launches an improved Media Audit report to enhance clients’ efficiency
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P+ Measurement Services, an independent public relations (PR) measurement and evaluation agency, has revamped its Independent public relations(PR) performance audit reporting services as part of measures aimed at enhancing clients’ efficiency.

The newly improved audit reporting template will help the agency broaden and maximise its offerings, by providing inference driven PR measurement and performance audit services for stakeholders in the communications industry.

It aims to create an easy-to-read and ready-to-use dashboard for clients and communications analysts, using a multi-platform strategy to incorporate all communications efforts into one dashboard.

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It also features a multiple view dashboard, inclusive of trends, themes, sentiment, CEOs performance, using qualitative and quantitative data which allows structured analysis and inference.

On the new audit reporting template, the Chief Insight Officer of the Company, Philip Odiakose said. “We have moved fast to come up with a comprehensive audit report that helps PR agencies, media planners, analysts and marketing communications clients make a difference in their business.”

Odiakose affirmed that the company reviews its audit report annually and upgrade when necessary for clients’ easy implementation into their PR strategy.

He avowed that the organisation upgraded its audit report for easy-to-read, dark-mode feel and valid metric in line with clients PR objectives in eradicating the request for AVE as well as noises from the machine.

The P+ boss pointed out that having the right data, insights and recommendations goes a long way in scaling and analysing communications effort, while an easy-to-read dashboard propagates quick-decision-making for clients.

“We remain committed to promoting awareness for the Independent media monitoring and measurement market in Nigeria, and by creating world-class structures and standards such as this. We believe we are on the right path to facilitating a balanced communications industry for brands and organisations in the country,” he said.

The report is valuable to communication and PR professionals wanting to define the value they bring to the brand having return on objective (ROO) in mind rather than AVE that is industry denounced, subjective, inconsistent in delivery value and can be manipulated.

The company which celebrated its fifth-year anniversary last month, also celebrated its recently concluded AMEC measurement month as the only AMEC Member in the country.

As Nigeria’s fast growing media intelligence agency, P+ Measurement Services continues to spur media measurement and evaluation literacy campaign for brands, agencies, non-governmental organisations (NGOs) and government agencies, in a bid to standardise a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation campaign is critical.

By;

Glory Nnabugwu
Media Analyst

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