Apple Inc. (NASDAQ: AAPL) shares soared to a new all-time high of US $260.20 on Monday, lifting the tech giant’s market capitalization to approximately US $3.85 trillion.
The surge comes on the back of robust early sales of the new iPhone 17 lineup and renewed investor optimism.
According to market data from Investing.com, Apple’s stock broke its previous record high set in December 2024, extending a three-month rally that has seen shares climb by nearly 18 percent.
The rally was further fueled by Loop Capital’s upgrade of Apple’s rating from “Hold” to “Buy,” with the firm increasing its price target from US $226 to US $315, representing a potential 25 percent upside.
The firm cited stronger-than-expected iPhone 17 demand and Apple’s resilient global supply chain as key drivers of growth.
Reports ndicate that pre-orders for the iPhone 17 and iPhone 17 Pro Max have exceeded initial projections, particularly in the U.S. and Chinese markets. Analysts believe this signals renewed consumer enthusiasm after last year’s slower product cycle.
Market analysts also noted Apple’s success in navigating trade tensions and maintaining its production capacity despite global economic headwinds. “Apple’s execution across its hardware and services ecosystem continues to impress,” said one analyst quoted by AppleInsider. “The company remains well positioned to benefit from the next wave of product innovation.”
However, some experts caution that elevated valuations may limit near-term upside potential.
The company’s share price performance is now under close watch ahead of its upcoming quarterly earnings report, which could test investor confidence.

Administrator and Writer