The Advertising Regulatory Council of Nigeria (ARCON) says it has filed a suit against Meta Platforms Incorporated (owners of Facebook, Instagram and WhatsApp platforms) and its agent AT3 Resources Limited.
ARCON disclosed this in a statement on Tuesday, saying the suit was filed at the Federal High Court, Abuja Judicial Division due to Meta Platforms Incorporated’s continued exposure of unvetted adverts to Nigerian market leading to loss of revenue to the Federal Government.
According to the statement ARCON is seeking a declaration “that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria”.
“ARCON is seeking N30b in sanction for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms,” the statement reads.
“ARCON reiterates that it would not permit unethical and irresponsible advertising on Nigeria’s advertising space.
“ARCON further states that it is not regulating the online media space but rather advertising and marketing communications on the online platforms in line with its establishment Act.”
Ifunanya Ikueze is an Engineer, Safety Professional, Writer, Investor, Entrepreneur and Educator.
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