Strategy Inc., formerly known as MicroStrategy, has acquired an additional 196 Bitcoin (BTC) for approximately $22.1 million, according to a filing with the U.S. Securities and Exchange Commission (SEC).
The purchase, made between September 22 and 28, 2025, was executed at an average price of $113,048 per Bitcoin, including fees.
This latest acquisition follows a series of recent buys, Investogist reported that Strategy purchased of 850 Bitcoin for $99.7 million during the week of September 15–21, which boosted holdings to 639,835 BTC at the time.
The September 22–28 buy now brings Strategy’s total Bitcoin holdings to 640,031 BTC, valued at roughly $72 billion at current market prices.
The company, which has spent $47.35 billion acquiring its Bitcoin stash since 2020, now holds over 3% of Bitcoin’s 21 million total supply.
The latest buy was funded through $128.1 million in net proceeds from at-the-market sales of Strategy’s Class A common stock (MSTR) and perpetual preferred stocks (STRF and STRD).
The purchase marks Strategy’s ninth consecutive weekly Bitcoin acquisition, though the smaller batch size reflects a shift toward preferred stock offerings under its ambitious “42/42” plan, aiming to raise $84 billion for Bitcoin purchases by 2027.
Executive Chairman Michael Saylor, a vocal Bitcoin advocate, signaled the buy with an X post stating, “Always ₿e Stacking,” reinforcing the company’s long-term strategy of treating Bitcoin as a treasury reserve asset.
Market reaction was positive, with MSTR shares rising 1.92%–2.5% to $309–$314 in pre-market trading on September 29.
Bitcoin itself rebounded to $112,000–$114,000 after dipping below $110,000 last week. Strategy’s aggressive Bitcoin accumulation continues to draw attention, with its unrealized gains now estimated at $24.4 billion.
About Strategy Incorporation
Founded in 1989 by Michael Saylor, Strategy Inc., headquartered in Tysons Corner, Virginia, began as a business intelligence software company, providing analytics and mobility solutions. Since 2020, under Saylor’s leadership as Executive Chairman, the company has pivoted to prioritize Bitcoin as its primary treasury reserve asset, viewing it as “digital gold” to hedge against inflation and fiat currency devaluation. Strategy’s software business continues to generate revenue, but its Bitcoin strategy has driven its market prominence, with its stock (MSTR) often seen as a proxy for Bitcoin exposure.
The company’s aggressive Bitcoin accumulation, funded through stock sales, debt offerings, and now preferred stock issuances, has made it a focal point in the crypto and financial markets. Strategy’s market capitalization has soared, with MSTR shares climbing 1.92%–2.5% to $309–$314 in pre-market trading on September 29, buoyed by Bitcoin’s recovery and investor confidence in the company’s strategy. Analysts maintain a “buy” rating, with some raising price targets to $16 per share from $12.
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