Social media giant Twitter will soon discard its iconic bird logo as soon as Monday, the platform’s CEO Elon Musk announced on Sunday.
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Musk confirmed the plan in a Twitter Spaces audio chat, where he argued that the logo change “should have been done a long time ago.”
Musk continued to discuss the logo change in a series of tweets.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
In a follow up tweet, Elon Musk hinted that the new X logo will go live worldwide by Monday.
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
The new logo is expected to reflect the new X Corp brand. X Corp is an American technology company established by Elon Musk in 2023 as the successor to Twitter Inc.
In April 2022, filings to the Securities and Exchange Commission (SEC) revealed Musk had formed three corporate entities in Delaware, all under the name of X Holdings. According to the filings, one of the entities was to merge with Twitter, Inc.
In March 2023, Musk registered X Corp. in Nevada. On the same day, Musk registered the artificial intelligence (AI) company X.AI. Later that month, Musk applied to merge X Holdings I with X Holdings Corp. and Twitter, Inc. with X Corp.
In the filing, Musk revealed that X Holdings Corp. has $2 million in capital; X Holdings Corp. will also serve as the parent company for X Corp. In a company-wide email that month, Musk announced that Twitter employees will receive stock in X Corp.
In an April 2023 court filing for an ongoing lawsuit filed by right wing political activist Laura Loomer against Twitter and its former CEO Jack Dorsey, Twitter, Inc. notified the court that it had been consolidated into X Corp., a Nevada corporation based in Carson City.
With the merger in April, Twitter ceased to exist as a company on paper, even as Musk continued to use the Twitter name and bird logo.
The billionaire has explained that he purchased Twitter with the goal of turning it into an “everything app” along the lines of China’s WeChat within three to five years. ‘X’ would offer banking, shopping, texting and calling, travel booking, stock trading, and various other services.
Nnamdi Maduakor is a Writer, Investor and Entrepreneur